BLOG: SIGUR RÓS VALTARI VIDEOS

The Valtari Mytery Film Experiment

"Sigur rós have given a dozen film makers the same modest budget and asked them to create whatever comes into their head when they listen to songs from the band's new album Valtari. The idea is to bypass the usual artistic approval process and allow people utmost creative freedom."

"We never meant our music to come with a pre-programmed emotional response. We don’t want to tell anyone how to feel and what to take from it."

I've only read about this project today, following the premiere of video #3 for "Fjögur píanó" directed by Alma Har'el and starring Shia LaBoeuf. I'm not entirely sure what this video entales, but it's sad, touching, and I feel very moved at the moment. Although I have to say most of the emotion probably derives from the exceptional music by Sigur Rós. Nevertheless, it's a beautiful, most powerful piece of art, and it's a superb project that is most fitting to such a stunning album. With 11 more videos to come, the first of which will arrive on July 2, it keeps the music alive throughout the summer and without a doubt enhances the music to a greater depth.